What is the Lord's Really Big Idea?

The Lord’s Really Big Idea is a divinely-inspired, powerful, new multimedia campaign that will lift up the name of God’s Son, Jesus, in all the world in cooperation with The Salvation Army®.

It will feature the new “unforgettable” Salvation Army® Air Force, a huge airship with a massive video screen on its side which will broadcast video that will get everyone’s attention, flying from Corps to Corps locations.

It will also feature a full length motion picture detailing the happenings of this campaign and the airship as it lands at planned Corps locations and as Salvation Army® officers minister to the massive crowds assembled during this year-long tour.

Imagine a new multi-media marketing campaign and Corps to Corps tour with FREE media coverage.

Why FREE media?

Because the media will be covering the campaign’s centerpiece, an attention-getting airship (blimp) and the ongoing ministry of The Salvation Army.

What will be included as part of this multi-media campaign?

A New Online Web Portal and Massive Stage Backdrop

When the airship lands at each planned Corps stop, it's easily transformed into an attention-getting ministry stage backdrop. The new online portal can be a new SALVATION ARMY® Web Site which follows the airship and broadcasts live and archived video 24/7.

A New Full-Length Movie

At the Lord's Really Big Idea tour’s end, a full-length movie will be produced from the tour's videos and featured in theaters and on DVD.

The movie will feature "Good News" stories of the Campaign's Tour and THE SALVATION ARMY'S® “Good News” and will be distributed to theatres worldwide.

How Will The Lord's Really Big Idea Benefit THE SALVATION ARMY®?

1. Provide THE SALVATION ARMY® with powerful new offline and online media platforms and new online media portals to share His "Good News" that:

(a) will get everyone's attention,

(b) will be capable of broadcasting 24/7, and,

2. Empower THE SALVATION ARMY® financially with 7 revenue streams from:

(a) Sponsorships,

(b) Direct solicitations,

(d) In-kind contributions,

(e) Sales of promotional items,

(f) Unlimited FREE media coverage,

(g) Proceeds from the full length movie and sales of the movie's DVDs.

What is the Lord's Really Big Idea? Here's a Video.

What is the Lord's Really Big Idea? Here's more video.

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Lord's Really Big Idea "Every Eye, Every Ear"

THE LORD’S REALLY BIG IDEA "Every Eye, Every Ear" Worldwide Multimedia Campaign Tour is for the exclusive use of THE SALVATION ARMY® (SalvationArmy.org).

No part of this document may be reproduced in any format, for any reason, without the express written consent of Ronnie Schmidt and THE SALVATION ARMY® (SalvationArmy.org).

THE LORD’S REALLY BIG IDEA "Every Eye, Every Ear" Worldwide Multimedia Campaign Tour and LordsReallyBigIdea.Org web site are for the exclusive use of THE SALVATION ARMY®.